- A focus on relationships
One of the first social networks was Friendster, a name which implies its purpose: Forming and maintaining friendships. That was how MySpace and Facebook ostensibly began, as well. However, as they’ve progressed, they’ve become more about personal brand maintenance and attempts to form and join various short-lived zeitgeists.
“Social platforms today have evolved into a broadcast tool both for companies and individuals,” says Lewis. “While this is valuable when you have a broad announcement to share and want to reach as many people as possible, these are no longer the vehicles for sharing photos of your kids, recording audio or staying connected with your inner circle of family and friends(Kulkarni, 2017).
- Diversity of personal posts
Until now, posts have been limited to outside material, pictures, videos and text. Don’t be surprised if, going forward, new players will introduce more diverse posting options, intermingling audio and visual components to create a unique experience for people viewing and creating posts. As digital technology progresses, people will be hungry for new and interesting ways to share experience(Kulkarni, 2017).
- Users will pay for peace
Premium service will make a splash. This one sounds counterintuitive — after all, who would pay for a social media experience when they’ve all been free up to this point. Two things will happen to change that previous wisdom. First, with a more personal, story-driven experience, customers will want high-quality images, videos and audio files stored for posterity. Second, having a place to escape constant advertisements will become very important, something a premium social media experience will offer.
“In order to ensure our digital memories are stored and preserved there should be a direct and clear relationship between compensation and the service provided,” says Lewis. “Otherwise, what assurance do users have?(Kulkarni, 2017).
- Increased focus on privacy
Privacy concerns have plagued social media since its inception, and are only getting more pronounced. Expect future social media companies to offer more advanced network and profile privacy than ever before(Kulkarni, 2017).
- Legacy building
As has been said many times, the internet is written in ink. It cannot be erased, and in the future, people won’t want it to be. Users will want their social media to existing as an ongoing time capsule, a living record of their lives. Smart platform builders will realize posting shouldn’t be a burst about a single moment in time, to be consumed in a few seconds and forgotten about immediately, but as a multi-faceted, interactive diary involving many writers, all telling pieces of their own and others’ stories (Kulkarni, 2017).
6.. Build us up, don’t tear us down
The self care and heartfulness movements are big right now for a reason. In a world as chaotic and terrifying as ours, with such a constant barrage of information and stimuli, personal well-being is a thing we must actively pursue and maintain.
Family and friend communities have been part of humanity since there was humanity, and they’re there to build us up. Social media will begin to recognize that again(Kulkarni, 2017).
Written By : Susmita Roy.
Kulkarni, C. (2017, august 3). 11 ways social media will evolve in the future. Retrieved from Entrepreneur: https://www.entrepreneur.com/article/293454